the Bike Club

We’re changing the way you buy bikes for your children. We aim to make cycling more affordable and sustainable.

The ‘access economy’ has revolutionised the way we travel, eat and consume media, and the time is right for these changes to arrive in the bicycle industry. Since we first brought our flexible monthly subscriptions to the kids’ bike market in late 2016, we’ve grown to a community of thousands of members, and shipped bikes to the farthest corners of the UK.

We are at the intersection of finance and rental technology, and hope to replicate our model in other spaces after we have grown further renting out children’s bikes.

Our story

The Bike Club was founded by Alexandra Rico-Lloyd and James Symes, young parents from London. They thought that there must be a better way to pay for consumer goods than ownership or traditional retail finance, and started the company in 2016.

At first they rented out bikes to family and friends, while they experimented with finding the right model. Then they settled on a hybrid hire-exchange and rent-to-own solution and received a full consumer credit licence from the FCA.

They were overwhelmed with the number of orders they received once they launched. The Bike Club has since become one of the UK’s largest bike rental networks, connecting sustainability-minded consumers.

Reducing waste
We fundamentally believe that consumerism is unsustainable and we need to live in a society where products are repairable and shareable. By encouraging sustainable solutions we hop to make a difference to the future environmental economy

Revolutionising rental
the Bike Club are passionated about bringing technology to the rental market

Ahead of the rest
the Bike Club are the only FCA regulated hire-exchange platform, which means we’re already well ahead of the competition.

Inspiring a new generation of cyclists
We absolutely love cycling, we feel such great freedom when we’re on our bikes but we’ve realised it’s not always easy or affordable to get a new bike each time your child grows out of their current one. This switches them off cycling and leads to an incredible amount of waste. By making cycling more accessible we hope to be able to encourage more children to get into, and subsequently enjoy, cycling.

This should allow parents to plan ahead with their spending, allow children access to better bikes, at less of an expense, as well as minimising the number of bikes going into landfill.

Fixing consumer finance
Our broader mission is to become the consumer finance provider for the sharing economy by creating a better way to buy products

Company Information

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