European Brand Manager

Quorn

To apply for this job please visit www.quorn.co.uk.

Quorn Foods, with our entrepreneurial spirit is a great place to work. Our people are passionate, take initiative and accountability and, most of all, work together as one team, focused on one shared goal with common values.

We are an ambitious, growing, independent FMCG company, focused on creating the world’s leading meat-alternative business, through our market leading Quorn and Cauldron brands. We are a global business that designs, manufactures and sells our healthy protein products globally with annual sales turnover in excess of $250 million across 17 territories.

Job title: European Brand Manager

Reports to: Head of Brand Marketing

Responsible for: No line management responsibility

Key relationships: UK Brand Marketing, European Commercial, Category Analysis, D2P Manager, Packaging, Finance, Supply Chain

Purpose of role

To plan, develop, execute and evaluate Quorn TV, digital, PR and in store marketing campaigns for Sweden, Switzerland, Netherlands and Belgium in line with global creative ideas. To support European markets in the development and delivery of their category vision. To deliver NPD roll out and launch plans in the defined European markets.

Dimensions of role

To develop, execute and evaluate marketing plans across Sweden, Switzerland, Netherlands and Belgium

Specific responsibilities include:

  • development of Swedish TV campaign in line with global creative idea
  • development of digital / social media content, PR plans and in store marketing materials for Sweden, Switzerland, Netherlands and Belgium
  • tracking of European marketing spend within a given A&P budget
  • planning and executing NPD launches across Sweden, Switzerland, Netherlands and Belgium
  • Support the development of annual 3 year strategic marketing plans for Continental Europe

Special Features:

As we drive a new global creative idea and increase our marketing activities across European markets for 2021 and beyond, this is a key role in supporting the execution and evaluation of our marketing activities to ensure we drive growth.

Your Key Contributions and Tasks/Accountabilities

Development of TV campaign:

  • Work with Head of Brand Marketing to develop a TV campaign for Sweden under the global creative idea for Quorn

Development of digital / social content:

  • Development of content for use in digital / social media plans in line with creative idea and media plan requirements for Sweden, Switzerland, Netherlands and Belgium
  • Work with the Media agency to analyse performance and build learnings into digital and social plan development

Development of PR Plans:

  • Development, execution and evaluation of PR and influencer plans for Sweden and Netherlands

Management of Retailer Marketing plans:

  • Work with Commercial Manager in Sweden, Switzerland and Netherlands to develop, execute and evaluate Retailer specific marketing plans in line with the global creative idea. Support Green Seed in Belgium on development of retailer specific plans

Market Dynamics:

  • To develop understanding of the market insight, customer/consumer insight, competitor initiatives and market trends for Sweden, Netherlands & Switzerland.
  • Support implementation of recommended action on the appropriate area/s to ensure the branded sales plan is achieved and consumer needs are met

Support development of Category Vision / Brand Plans:

  • Support the Swedish Commercial team in the development and execution of their category vision
  • Support other European markets as they start to develop category visions
  • Support the development of annual 3 year strategic marketing plans for Continental Europe

Budgetary Management:

  • To own the purchase order process for the European Marketing team and track A&P spend within a given budget

NPD Execution:

  • To plan and execute the launch of NPD in Sweden, Switzerland, Netherlands and Belgium including digital / PR / packaging roll out
  • Work with the European Category Analyst to evaluate the impact of NPD launches at market level, and use learnings to build future NPD plans

Personal Development:

  • Identify and agree personal development needs
  • Take actions to pro-actively address personal development needs through coaching, study and in role learning
  • Keep up to date with product developments and competitor activities in International markets

Person Specification

Essential:

  • Educated to degree level
  • Min 3 years Marketing experience
  • Experience of working across International markets
  • Previous experience of international BTL comms execution
  • Strong interest in food

Desirable:

  • Business / Marketing degree
  • Food industry experience
  • European languages

We are offering a competitive salary, 25 days annual leave + bank holidays, pension scheme and life insurance options, Employee Assistance Program, and Staff Shop.

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